— Fit / 01
Designed around the job.
Brands with nonstandard artwork, phased programs, several formats, or repeat activations.
What to include in the brief
- Campaign objective and brand standards
- Required formats and quantities
- Site list and placement conditions
- Production, storage, and repeat-use expectations
Important limit. Custom work requires artwork review and scope confirmation. Exact color, finishing, timing, and repeat-use performance cannot be assumed.
A simple path to a workable scope.
01
Share the intended use
Explain what visitors should recognize or do.
02
Document the site
Add the surface, approach, access, exposure, and approval owner.
03
Add campaign details
Include dates, quantity, artwork status, setup, retrieval, and future reuse.
04
Review the quote
Confirm inclusions, exclusions, timing, availability, and next responsibilities.
